Data & methodology

Every benchmark Ask Paige shows you comes from a corpus of real practices, not a national average.

Ask Paige is built on a proprietary intelligence corpus of more than 75,000 U.S. aesthetic practices, compiled and structured by Fathom's collection engine. Nothing on this page, or in Ask Paige's benchmarks, is sourced from “free” public data alone — it is publicly available signal combined with Fathom's own enrichment and scoring, treated as proprietary intelligence.

What's in the corpus

Sources

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  Practice-level signals compiled from social and web presence (for example, devices and services a practice publicly promotes)

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  Operational and reputational data from public business listings and review platforms — ratings, review counts, and review velocity over time

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  Federal device data from FDA 510(k) clearance records, matched to the devices practices report using

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  Partner and licensing sources that add context on business maturity and market presence

Fathom's collection engine combines and structures these sources into a single corpus. It is never sold or described as free data — it is proprietary intelligence, compiled specifically to power benchmarks for aesthetic practice owners.

How stats get published

Refresh cadence and publication gate

Market statistics on askpaige.io — the numbers behind Market Reports, Treatment Demand, and Device Saturation pages — are recomputed from the underlying corpus on an ongoing basis as new practice data lands.

To avoid noisy, small-sample statistics, Ask Paige only publishes a market, treatment, or device statistic once at least 15 practices exist in that combination (for example, a specific device in a specific state). Combinations below that threshold are folded into their parent geography rather than shown on their own, so every number you see on this site reflects a real, sample-backed measurement.